Terra Creta SA visits Drexel University, PA, USA (May 2011)

Terra Creta’s product innovation, business model and export orientation were the main criteria for selecting the company to participate in the specialized course "Mediterranean Economy Regional Studies in Economic Policy & International Business" conducted at LeBow College of Business/International Business Dept- Greek Studies Program of Drexel University in Philadelphia, PA USA.

This is a unique course, in US business schools, inspired by Dr. Maria Hnaraki and conducted by Adjunct Faculty Theodore Katerinakis, in which CEOs from diverse Greek companies/organizations are presenting their cases to close to senior-year students. Terra Creta presented its philosophy and strategy towards international markets focusing on its penetration in USA market; Terra Creta’s products are already listed in major retailers like Whole Foods Markets, Harris Teeter, Meijer’s and HEB.

 

A photo taken in Drexel Korman Center smart classroom, with Fotis Sousalis from Terra Creta, Adjunct Professor Theodore Katerinakis and the students of Drexel class.

Students were attracted by the olive oil tasting session, the innovative packaging, and the market analysis data while very much appreciated Terra Creta’s olive oil samples.

Retail planning and integrated approach to olive oil production, using all sub-products, was in the agenda for specific meetings with Drexel community and members of the “Tri-state” business leadership. Meetings were held with the following:

R. John Chapel Jr. Dean of LeBow College of Business, Professor George Tsetsekos, who was impressed with the traceability feature, and discussed practices of major US distributors.

Director of Greek Studies Dr. Maria Hnaraki who presented various collaboration initiatives including the Vidalakis coop in Crete, the visit of Drexel Abroad in Crete students in company’s headquarters, as well as the publication of flip-books documenting ancient olive trees in Kolymvari region, as part of the World Heritage listings.

Assistant Professor in Department of Mechanical Engineering & Mechanics Antonios Kontsos regarding methods of pomace and olive mill wastes reuse.

President & CEO of Netronix Group Dr. Vassileios Nasis considering advanced combinations of traceability with remote data transfer interfaces.

CEO & Chairman of Greek- American Chamber of Commerce of Philadelphia (with New Jersey & Delaware) Mr. Stavros Antonanakis who provided networking opportunities with several trade communities in US and Canada.